When the Economy Forces a Move from Market Price Followers
By Jeffrey Barman • Nov 19th, 2008 • Category: BlogNation’s Restaurant News recently reported that Chipotle Mexican Grill, a fast-casual chain with over $1B of annual sales of sort-of make-your-own burritos, is raising prices by 6%, having already raised prices 4% earlier this year. Look at this quote from Steve Ells, the company’s founder and CEO:
We do not predict that there will be no [...]
